President Obama signed a memorandum today (June 28, 2010) that calls for legislation to double the amount of available wireless spectrum by providing incentives for more efficient spectrum use and identifying sources of spectrum from both public and private sources.
So what does this mean for mobile marketers and users? Not much, at least initially.
The new wireless broadband plan won’t have a significant immediate effect on mobile commerce, although the publicity of the action alone should help elevate the profile of wireless infrastructure and transactions in the US. Longer-term (i.e., 3-5 years out), we’ll start to see the proposed additional spectrum auctioned and allocated and, eventually, leveraged for public-facing availability. Making additional broadband access available to mobile consumers will open up opportunities for a much wider range of real-time, location aware, interactive mobile services.
What types of services will this additional spectrum make available? Let me know how you see mobile evolving if it had greater bandwidth.