Businesses grow, develop and evolve much the same way that life has – just not over millennia, more like 5-10 years. This evolution is occurring quickly because the catalyst is technology. Technology has enabled globalization, localization, and now mobilization.
The combined affect of these three themes is causing companies to transform the way they communicate with their customers and partners. Ego-centric resistance or blindness to these natural elements will ensure commercial extinction…almost as certainly as the Dodo bird’s demise.
For companies with the drive to evolve and harness innovative technology in a changing market, success requires a Digital Strategy. Transcending the nuance of different markets, channels and products are the post-millennial demands to reduce costs, improve processes and increase customer engagement to a 1:1 ratio. Technology enables the landscape for these forces to survive.
A Digital Strategy that deepens the understanding of the customer, enabled through a multi-year IT roadmap to achieve C-Level goals, will ensure commercial transactions thrive in the New World.