Chief Experience Officers: The Customer’s Gatekeeper

Who’s in charge of defining and developing a customer experience strategy for your customers? If your answer is “No one” you’re probably not alone, but, as the customer demand expands and broadens, this role is one that shouldn’t be overlooked.

Recently, Acquity Group vice president Rick Nash spoke to about the need for Chief Experience Officers (CXO) in many retail companies, today. Check out Nash’s POV and the full article here.

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