Chief Experience Officers: The Customer’s Gatekeeper

Who’s in charge of defining and developing a customer experience strategy for your customers? If your answer is “No one” you’re probably not alone, but, as the customer demand expands and broadens, this role is one that shouldn’t be overlooked.

Recently, Acquity Group vice president Rick Nash spoke to RetailCustomerExperience.com about the need for Chief Experience Officers (CXO) in many retail companies, today. Check out Nash’s POV and the full article here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: