Allstate Partners with Acquity Group to Talk Teen

 

Allstate, the nation’s largest publicly held personal lines insurer, partnered with Acquity Group to relaunch their Allstate Teen Driver website in an effort to better connect with the 12-19 year old demographic.

In the video, Elizabeth Schreier, Director of Web Engagement at Allstate describes how the partnership produced the new site, which offers teen-friendly language and design, along with videos, games, and interactive simulations, to engage its audience and promote its message: the importance of safe driving.

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