Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment.
Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users globally, while the use of mobile phones for Web access is expected to overtake PCs by 2013, according to Gartner. These trends present tremendous opportunities for companies to develop mobile content that can dramatically improve customer engagement, deliver highly satisfactory experiences, and strengthen loyalty.
Acquity Group joined forces with Adobe and Peppers & Rogers Group to investigate how businesses are building relevant, engaging mobile customer experiences today. Find out what we learned – download the full whitepaper here.