Should brands be part of the realtime convo?: Reacting to current events is difficult to do correctly. Join this discussion about how brands are finding their voice.
Online LEGO fans & the people who love them: Learn from LEGO how to engage fans of an organization to build a community of loyal customers.
3. Content everywhere: preparing for mobile and beyond: In this workshop, get to the core of how to approach content for mobile. The key is flexibility.
4. Building relationships through realtime relevance: Join Team Detroit for a discussion around how technology can enable personalized experiences and what to know about customers before diving in.