Category Archives: Branding

Infographic: The Next Generation of Commerce

Our 2015 Next Generation Commerce Study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations for brands in 2015 and beyond. The report provides

Infographic: The Next Generation of Commerce

Our 2015 Next Generation Commerce Study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations for brands in 2015 and beyond. The report provides

NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?

Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when

NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?

Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when

Alliance Spotlight: Partnering with hybris to launch 20+ Global Successes in 2014

At the GAMEPLAN B2B eCommerce Forum this week, attendees discussed the many ways brands and manufacturers can enhance their digital experiences, demonstrating that the best omnichannel experiences are not simply made from digital enhancements, but digital transformations. Engaging and converting

Alliance Spotlight: Partnering with hybris to launch 20+ Global Successes in 2014

At the GAMEPLAN B2B eCommerce Forum this week, attendees discussed the many ways brands and manufacturers can enhance their digital experiences, demonstrating that the best omnichannel experiences are not simply made from digital enhancements, but digital transformations. Engaging and converting

INFOGRAPHIC: 2014 State of B2B Procurement

The second annual B2B Procurement study from Acquity Group, part of Accenture Interactive, examines how the shift to the Web has impacted the B2B buyer’s search, discovery and purchase processes in 2014. The study surveyed 500 buyers with annual purchasing

INFOGRAPHIC: 2014 State of B2B Procurement

The second annual B2B Procurement study from Acquity Group, part of Accenture Interactive, examines how the shift to the Web has impacted the B2B buyer’s search, discovery and purchase processes in 2014. The study surveyed 500 buyers with annual purchasing

An Evening at Acquity Group with Accenture Digital & Threadless

For artists and trend-seekers alike, Threadless is an innovative design community that brings art to life on t-shirts, hoodies, cellphone cases, and more. Last night, digital experts from Accenture Digital, Chip Knicker, PJ Bickett, and Amanda Kranz fielded questions with

An Evening at Acquity Group with Accenture Digital & Threadless

For artists and trend-seekers alike, Threadless is an innovative design community that brings art to life on t-shirts, hoodies, cellphone cases, and more. Last night, digital experts from Accenture Digital, Chip Knicker, PJ Bickett, and Amanda Kranz fielded questions with

#FridayFive: Solution Architecture

Solution Architect Experts Jilani Syed and Ritesh Bajaj discuss the changing space of eBusiness implementations. 1. What are the pros and cons of responsive sites versus dedicated mobile sites? Responsive sites use the same templates for desktop, mobile and tablet

#FridayFive: Solution Architecture

Solution Architect Experts Jilani Syed and Ritesh Bajaj discuss the changing space of eBusiness implementations. 1. What are the pros and cons of responsive sites versus dedicated mobile sites? Responsive sites use the same templates for desktop, mobile and tablet

#FridayFive: Email Marketing

Digital Marketing experts Jeff Winter & Kiira Toepper discuss the benefits of email marketing and share key strategies needed for successful campaigns.

#FridayFive: Email Marketing

Digital Marketing experts Jeff Winter & Kiira Toepper discuss the benefits of email marketing and share key strategies needed for successful campaigns.

INFOGRAPHIC: Five Myths About Digital Business

By any measure, the world is increasingly digital. Being a digital business is more than equipping the sales force with iPads or striving for “Likes” on Facebook, etc. A digital business delivers growth and results by creating unique customer experiences

INFOGRAPHIC: Five Myths About Digital Business

By any measure, the world is increasingly digital. Being a digital business is more than equipping the sales force with iPads or striving for “Likes” on Facebook, etc. A digital business delivers growth and results by creating unique customer experiences