Category Archives: B2B

NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?

Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when

NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?

Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when

Alliance Spotlight: Partnering with hybris to launch 20+ Global Successes in 2014

At the GAMEPLAN B2B eCommerce Forum this week, attendees discussed the many ways brands and manufacturers can enhance their digital experiences, demonstrating that the best omnichannel experiences are not simply made from digital enhancements, but digital transformations. Engaging and converting

Alliance Spotlight: Partnering with hybris to launch 20+ Global Successes in 2014

At the GAMEPLAN B2B eCommerce Forum this week, attendees discussed the many ways brands and manufacturers can enhance their digital experiences, demonstrating that the best omnichannel experiences are not simply made from digital enhancements, but digital transformations. Engaging and converting

INFOGRAPHIC: 2014 State of B2B Procurement

The second annual B2B Procurement study from Acquity Group, part of Accenture Interactive, examines how the shift to the Web has impacted the B2B buyer’s search, discovery and purchase processes in 2014. The study surveyed 500 buyers with annual purchasing

INFOGRAPHIC: 2014 State of B2B Procurement

The second annual B2B Procurement study from Acquity Group, part of Accenture Interactive, examines how the shift to the Web has impacted the B2B buyer’s search, discovery and purchase processes in 2014. The study surveyed 500 buyers with annual purchasing

#FridayFive: Solution Architecture

Solution Architect Experts Jilani Syed and Ritesh Bajaj discuss the changing space of eBusiness implementations. 1. What are the pros and cons of responsive sites versus dedicated mobile sites? Responsive sites use the same templates for desktop, mobile and tablet

#FridayFive: Solution Architecture

Solution Architect Experts Jilani Syed and Ritesh Bajaj discuss the changing space of eBusiness implementations. 1. What are the pros and cons of responsive sites versus dedicated mobile sites? Responsive sites use the same templates for desktop, mobile and tablet

#FridayFive: Email Marketing

Digital Marketing experts Jeff Winter & Kiira Toepper discuss the benefits of email marketing and share key strategies needed for successful campaigns.

#FridayFive: Email Marketing

Digital Marketing experts Jeff Winter & Kiira Toepper discuss the benefits of email marketing and share key strategies needed for successful campaigns.

INFOGRAPHIC: Five Myths About Digital Business

By any measure, the world is increasingly digital. Being a digital business is more than equipping the sales force with iPads or striving for “Likes” on Facebook, etc. A digital business delivers growth and results by creating unique customer experiences

INFOGRAPHIC: Five Myths About Digital Business

By any measure, the world is increasingly digital. Being a digital business is more than equipping the sales force with iPads or striving for “Likes” on Facebook, etc. A digital business delivers growth and results by creating unique customer experiences

INFOGRAPHIC: Who is Your B2B Buyer?

Corporate buyers apply B2C purchasing preferences to B2B transactions, meaning suppliers must provide a highly-targeted, easy-to-use online experience. Do you understand your buyer?

INFOGRAPHIC: Who is Your B2B Buyer?

Corporate buyers apply B2C purchasing preferences to B2B transactions, meaning suppliers must provide a highly-targeted, easy-to-use online experience. Do you understand your buyer?

INFOGRAPHIC: B2B. Yeah, you (should) know me

If B2C can do it, then B2B needs to do it. For digital, that means offering customers a robust eCommerce solution and a fully integrated mobile experience. Here’s what you need to know to stay ahead of the curve.

INFOGRAPHIC: B2B. Yeah, you (should) know me

If B2C can do it, then B2B needs to do it. For digital, that means offering customers a robust eCommerce solution and a fully integrated mobile experience. Here’s what you need to know to stay ahead of the curve.