Category Archives: B2C

Infographic: The Next Generation of Commerce

Our 2015 Next Generation Commerce Study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations for brands in 2015 and beyond. The report provides

Infographic: The Next Generation of Commerce

Our 2015 Next Generation Commerce Study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations for brands in 2015 and beyond. The report provides

NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?

Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when

NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?

Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when

An Evening at Acquity Group with Accenture Digital & Threadless

For artists and trend-seekers alike, Threadless is an innovative design community that brings art to life on t-shirts, hoodies, cellphone cases, and more. Last night, digital experts from Accenture Digital, Chip Knicker, PJ Bickett, and Amanda Kranz fielded questions with

An Evening at Acquity Group with Accenture Digital & Threadless

For artists and trend-seekers alike, Threadless is an innovative design community that brings art to life on t-shirts, hoodies, cellphone cases, and more. Last night, digital experts from Accenture Digital, Chip Knicker, PJ Bickett, and Amanda Kranz fielded questions with

#FridayFive: Solution Architecture

Solution Architect Experts Jilani Syed and Ritesh Bajaj discuss the changing space of eBusiness implementations. 1. What are the pros and cons of responsive sites versus dedicated mobile sites? Responsive sites use the same templates for desktop, mobile and tablet

#FridayFive: Solution Architecture

Solution Architect Experts Jilani Syed and Ritesh Bajaj discuss the changing space of eBusiness implementations. 1. What are the pros and cons of responsive sites versus dedicated mobile sites? Responsive sites use the same templates for desktop, mobile and tablet

INFOGRAPHIC: Five Myths About Digital Business

By any measure, the world is increasingly digital. Being a digital business is more than equipping the sales force with iPads or striving for “Likes” on Facebook, etc. A digital business delivers growth and results by creating unique customer experiences

INFOGRAPHIC: Five Myths About Digital Business

By any measure, the world is increasingly digital. Being a digital business is more than equipping the sales force with iPads or striving for “Likes” on Facebook, etc. A digital business delivers growth and results by creating unique customer experiences

INFOGRAPHIC: B2B. Yeah, you (should) know me

If B2C can do it, then B2B needs to do it. For digital, that means offering customers a robust eCommerce solution and a fully integrated mobile experience. Here’s what you need to know to stay ahead of the curve.

INFOGRAPHIC: B2B. Yeah, you (should) know me

If B2C can do it, then B2B needs to do it. For digital, that means offering customers a robust eCommerce solution and a fully integrated mobile experience. Here’s what you need to know to stay ahead of the curve.

New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users

New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users

How Social Media Influences Shopping’s Biggest Holiday

Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to

How Social Media Influences Shopping’s Biggest Holiday

Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to