Category Archives: Collaboration

#Friday Five: Rebecca Clarke Talks Social Media Marketing

Social Media Marketing expert Rebecca Clarke talks how businesses can leverage social media as key channel to reaching their customers. How is an investment in social media marketing becoming more of a necessity in a business’s digital marketing portfolio? Social media can be

#Friday Five: Rebecca Clarke Talks Social Media Marketing

Social Media Marketing expert Rebecca Clarke talks how businesses can leverage social media as key channel to reaching their customers. How is an investment in social media marketing becoming more of a necessity in a business’s digital marketing portfolio? Social media can be

#FridayFive: Five Digital Marketing SME’s talk Mobile

Brad Herndon: How do the presence and activity of mobile users shape or affect a company’s analytics strategy?  A common mistake when developing a mobile site and strategy is assuming that user objectives are the same across every channel. For

#FridayFive: Five Digital Marketing SME’s talk Mobile

Brad Herndon: How do the presence and activity of mobile users shape or affect a company’s analytics strategy?  A common mistake when developing a mobile site and strategy is assuming that user objectives are the same across every channel. For

#FridayFive: Social Media Strategy

North America Social practice lead for Accenture Interactive, Aneesh Desikan, shares with us his five insights into social media’s importance to business and the future of social media. Why is social media so crucial for businesses?  Social media is at

#FridayFive: Social Media Strategy

North America Social practice lead for Accenture Interactive, Aneesh Desikan, shares with us his five insights into social media’s importance to business and the future of social media. Why is social media so crucial for businesses?  Social media is at

How Social Media Influences Shopping’s Biggest Holiday

Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to

How Social Media Influences Shopping’s Biggest Holiday

Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to

The digital YOU!

On August 8, Acquity Group’s Power of X hosted Part 1 of Remodista’s first Leadership Series for Women. We were excited to see 85 women register for “The digital YOU!” The women who attended included professionals from Acquity Group, as

The digital YOU!

On August 8, Acquity Group’s Power of X hosted Part 1 of Remodista’s first Leadership Series for Women. We were excited to see 85 women register for “The digital YOU!” The women who attended included professionals from Acquity Group, as

Facebook Ads & Exchanges: Best Practices 2012

Facebook continues to expand their advertising model to improve ad revenue. With the addition of a Facebook Ad Exchange, advertisers will be able to use all the bells and whistles of display data targeting that exist across DSP solutions. They

Facebook Ads & Exchanges: Best Practices 2012

Facebook continues to expand their advertising model to improve ad revenue. With the addition of a Facebook Ad Exchange, advertisers will be able to use all the bells and whistles of display data targeting that exist across DSP solutions. They

Social Enterprise ROI? You can get there from here!

It’s been fascinating to observe the growing interest in justifying the ROI of Social Enterprise investments over the last three to six months. It’s right on schedule, of course; the Innovators and Early Adopters have been cleared off of the

Social Enterprise ROI? You can get there from here!

It’s been fascinating to observe the growing interest in justifying the ROI of Social Enterprise investments over the last three to six months. It’s right on schedule, of course; the Innovators and Early Adopters have been cleared off of the

Want to build the social enterprise? Stop getting in the way!

Let’s start by stating that there is no shortage of technology solutions upon which you can build a social enterprise. While no one vendor has yet pulled together all the components (including social media, unified communications, synchronous collaboration, asynchronous collaboration,

Want to build the social enterprise? Stop getting in the way!

Let’s start by stating that there is no shortage of technology solutions upon which you can build a social enterprise. While no one vendor has yet pulled together all the components (including social media, unified communications, synchronous collaboration, asynchronous collaboration,