Category Archives: Content

#FridayFive: eCommerce marketplace

eCommerce experts John Vurdelja & Zach McMahon discuss trends, strategies, and best practices in the commerce marketplace.

#FridayFive: eCommerce marketplace

eCommerce experts John Vurdelja & Zach McMahon discuss trends, strategies, and best practices in the commerce marketplace.

#FridayFive: Email Marketing

Digital Marketing experts Jeff Winter & Kiira Toepper discuss the benefits of email marketing and share key strategies needed for successful campaigns.

#FridayFive: Email Marketing

Digital Marketing experts Jeff Winter & Kiira Toepper discuss the benefits of email marketing and share key strategies needed for successful campaigns.

New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users

New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users

Considering your buyer’s journey when developing solution-oriented content

Recently, I worked with a client who struggled with the concept of preparing solution-oriented content for their web site redesign. The new design proposed an entirely new site section, called “Our Solutions,” that would speak to how my client’s go-to-market

Considering your buyer’s journey when developing solution-oriented content

Recently, I worked with a client who struggled with the concept of preparing solution-oriented content for their web site redesign. The new design proposed an entirely new site section, called “Our Solutions,” that would speak to how my client’s go-to-market

Getting through the Blizzard of ‘11

When crazy winter weather hit Chicago in the middle of last week, most people were wondering, “Do I get a snow day?”, then “Is my train even running?” For the thousands of commuters who take the train into the Loop

Getting through the Blizzard of ‘11

When crazy winter weather hit Chicago in the middle of last week, most people were wondering, “Do I get a snow day?”, then “Is my train even running?” For the thousands of commuters who take the train into the Loop

To market, to market

Check out this interview of  Toby Nakamoto, Partner Sales Manager at Adobe, speaking with Todd Schwarz, Vice President at Acquity Group, about how the two companies jointly go to market, and about Acquity’s work with Adobe.

To market, to market

Check out this interview of  Toby Nakamoto, Partner Sales Manager at Adobe, speaking with Todd Schwarz, Vice President at Acquity Group, about how the two companies jointly go to market, and about Acquity’s work with Adobe.

Digital trends for 2011

I recently listened in on an eMarketer webinar, “Key Digital Trends for 2011”, designed to answers questions around: why marketers are increasing spending on social media – and what it means for other marketing budgets, why apps aren’t just a mobile

Digital trends for 2011

I recently listened in on an eMarketer webinar, “Key Digital Trends for 2011”, designed to answers questions around: why marketers are increasing spending on social media – and what it means for other marketing budgets, why apps aren’t just a mobile

Internet TV: The Next Transformation?

The odd thing about transformational consumer devices, technologies, and platforms is that they’re often couched in familiar concepts, in the ideas of the past. At the time, who would have imagined television would be more than just radio with pictures,

Internet TV: The Next Transformation?

The odd thing about transformational consumer devices, technologies, and platforms is that they’re often couched in familiar concepts, in the ideas of the past. At the time, who would have imagined television would be more than just radio with pictures,