Category Archives: Corporate Strategy

NextGen15: A Gap Exists in Consumer Demand for Transparent Delivery

As technology continues to improve the way we shop, consumer preferences are increasingly spreading beyond the buying process and into shipping and delivery. Businesses are expected to provide faster shipping and more thorough insight into where purchases are in their

NextGen15: A Gap Exists in Consumer Demand for Transparent Delivery

As technology continues to improve the way we shop, consumer preferences are increasingly spreading beyond the buying process and into shipping and delivery. Businesses are expected to provide faster shipping and more thorough insight into where purchases are in their

CMOs – Time for Digital Transformation – The Latest Insights from Accenture Interactive

Digital is changing the world and chief marketing officers (CMOs) know it. They are embracing digital channels with fervor, but it’s time to do more. The prize is not mastery of the channels but command of the opportunities to delight

CMOs – Time for Digital Transformation – The Latest Insights from Accenture Interactive

Digital is changing the world and chief marketing officers (CMOs) know it. They are embracing digital channels with fervor, but it’s time to do more. The prize is not mastery of the channels but command of the opportunities to delight

New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users

New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users

ExactTarget Nexus ’11

Key Clients are increasingly struggling with the burden of financial management and support of cross-channel initiatives for reaching their brand’s customers.  They often come to us with a need to balance, or justify to leadership on executing a tightly integrated marketing strategy

ExactTarget Nexus ’11

Key Clients are increasingly struggling with the burden of financial management and support of cross-channel initiatives for reaching their brand’s customers.  They often come to us with a need to balance, or justify to leadership on executing a tightly integrated marketing strategy

What Does the AT&T and T-Mobile Merger Mean For Us?

If you had $39 billion dollars to spend, what would you do with it?  Buy T-mobile was AT&T’s answer.  If this merger is blessed by regulatory approval this could mean the emergence of the largest carrier in the US.  But

What Does the AT&T and T-Mobile Merger Mean For Us?

If you had $39 billion dollars to spend, what would you do with it?  Buy T-mobile was AT&T’s answer.  If this merger is blessed by regulatory approval this could mean the emergence of the largest carrier in the US.  But

Strategy for a technology ‘Evolution

Businesses grow, develop and evolve much the same way that life has –  just not over millennia, more like 5-10 years. This evolution is occurring quickly because the catalyst is technology.  Technology has enabled globalization, localization,  and now mobilization. The

Strategy for a technology ‘Evolution

Businesses grow, develop and evolve much the same way that life has –  just not over millennia, more like 5-10 years. This evolution is occurring quickly because the catalyst is technology.  Technology has enabled globalization, localization,  and now mobilization. The

Three Forces Shaping the Digital Future

For companies trying to plan their digital future it can often feel like jumping onto a speeding rollercoaster…afraid to miss all the ‘fun’ yet keenly aware of the tremendous risks of doing it wrong, and with few reliable examples to

Three Forces Shaping the Digital Future

For companies trying to plan their digital future it can often feel like jumping onto a speeding rollercoaster…afraid to miss all the ‘fun’ yet keenly aware of the tremendous risks of doing it wrong, and with few reliable examples to

You’re not Facebook: Confusing personal and corporate motivations when deploying Enterprise 2.0 solutions

In a previous post, I discussed tactics you can leverage in Enterprise 2.0 initiatives to increase the likelihood of user adoption. In this post, I want to focus on a significant mistake organizations make when rolling out E2.0 capabilities: confusing

You’re not Facebook: Confusing personal and corporate motivations when deploying Enterprise 2.0 solutions

In a previous post, I discussed tactics you can leverage in Enterprise 2.0 initiatives to increase the likelihood of user adoption. In this post, I want to focus on a significant mistake organizations make when rolling out E2.0 capabilities: confusing