Category Archives: Customer Experience

NextGen15: Brands Have Untapped Opportunities with Next Gen Consumers in Social Currency, Geo-Targeting 

As the commerce experience extends to more screens, networks and devices than ever, brands need to refresh their approach in order to target consumers via the appropriate channel at the right moment. Acquity Group’s 2015 Next Generation of Commerce Study

NextGen15: Brands Have Untapped Opportunities with Next Gen Consumers in Social Currency, Geo-Targeting 

As the commerce experience extends to more screens, networks and devices than ever, brands need to refresh their approach in order to target consumers via the appropriate channel at the right moment. Acquity Group’s 2015 Next Generation of Commerce Study

NextGen15: A Gap Exists in Consumer Demand for Transparent Delivery

As technology continues to improve the way we shop, consumer preferences are increasingly spreading beyond the buying process and into shipping and delivery. Businesses are expected to provide faster shipping and more thorough insight into where purchases are in their

NextGen15: A Gap Exists in Consumer Demand for Transparent Delivery

As technology continues to improve the way we shop, consumer preferences are increasingly spreading beyond the buying process and into shipping and delivery. Businesses are expected to provide faster shipping and more thorough insight into where purchases are in their

NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?

Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when

NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?

Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when

An Evening at Acquity Group with Accenture Digital & Threadless

For artists and trend-seekers alike, Threadless is an innovative design community that brings art to life on t-shirts, hoodies, cellphone cases, and more. Last night, digital experts from Accenture Digital, Chip Knicker, PJ Bickett, and Amanda Kranz fielded questions with

An Evening at Acquity Group with Accenture Digital & Threadless

For artists and trend-seekers alike, Threadless is an innovative design community that brings art to life on t-shirts, hoodies, cellphone cases, and more. Last night, digital experts from Accenture Digital, Chip Knicker, PJ Bickett, and Amanda Kranz fielded questions with

ACQUITY GROUP 2014 INTERNET OF THINGS STUDY

Based on more than 2,000 consumer surveys across the U.S., Acquity Group’s 2014 Internet of Things (IoT) Study examines consumer adoption of connected devices and smart technology now and in the future.   Read the Full Report >

ACQUITY GROUP 2014 INTERNET OF THINGS STUDY

Based on more than 2,000 consumer surveys across the U.S., Acquity Group’s 2014 Internet of Things (IoT) Study examines consumer adoption of connected devices and smart technology now and in the future.   Read the Full Report >

CMOs – Time for Digital Transformation – The Latest Insights from Accenture Interactive

Digital is changing the world and chief marketing officers (CMOs) know it. They are embracing digital channels with fervor, but it’s time to do more. The prize is not mastery of the channels but command of the opportunities to delight

CMOs – Time for Digital Transformation – The Latest Insights from Accenture Interactive

Digital is changing the world and chief marketing officers (CMOs) know it. They are embracing digital channels with fervor, but it’s time to do more. The prize is not mastery of the channels but command of the opportunities to delight

INFOGRAPHIC: B2B. Yeah, you (should) know me

If B2C can do it, then B2B needs to do it. For digital, that means offering customers a robust eCommerce solution and a fully integrated mobile experience. Here’s what you need to know to stay ahead of the curve.

INFOGRAPHIC: B2B. Yeah, you (should) know me

If B2C can do it, then B2B needs to do it. For digital, that means offering customers a robust eCommerce solution and a fully integrated mobile experience. Here’s what you need to know to stay ahead of the curve.

New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users

New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users