Category Archives: Digital Intelligence

#FridayFive: Agile Web Development

Agile web development experts Jeff Ryan & Carl Shamie discuss the key challenges facing today and the critical steps to building high quality, secure sites.

#FridayFive: Agile Web Development

Agile web development experts Jeff Ryan & Carl Shamie discuss the key challenges facing today and the critical steps to building high quality, secure sites.

INFOGRAPHIC: The Rise of Multimodal Strategies

What is a multimodal interaction? Which technologies today are great examples of seamless multimodal experiences? Check out our infographic to find out…

INFOGRAPHIC: The Rise of Multimodal Strategies

What is a multimodal interaction? Which technologies today are great examples of seamless multimodal experiences? Check out our infographic to find out…

Display Marketing ROI: The Placebo Experiment, Part 2

In Display Marketing ROI – The Placebo Experiment Part 1, I raised the question: how can one determine the value that display advertising has in regards to unique visitor traffic to your site? When faced with the question – 40%

Display Marketing ROI: The Placebo Experiment, Part 2

In Display Marketing ROI – The Placebo Experiment Part 1, I raised the question: how can one determine the value that display advertising has in regards to unique visitor traffic to your site? When faced with the question – 40%

Display Marketing ROI – The Placebo Experiment, Part 1

In 2011’s online display advertising environment there are more potential KPI’s and metrics than any one human could keep track of and evaluate. Why? Because much like TV before it, display advertising whether it be a banner or video –

Display Marketing ROI – The Placebo Experiment, Part 1

In 2011’s online display advertising environment there are more potential KPI’s and metrics than any one human could keep track of and evaluate. Why? Because much like TV before it, display advertising whether it be a banner or video –

Moneyball and Web Analytics

“I’ve seen movies about programmers and mathematicians, but I’ve never seen a movie about a data analyst before,” a business partner observed today as we were talking about the movie Moneyball. Brad Pitt plays the GM of the Oakland A’s,

Moneyball and Web Analytics

“I’ve seen movies about programmers and mathematicians, but I’ve never seen a movie about a data analyst before,” a business partner observed today as we were talking about the movie Moneyball. Brad Pitt plays the GM of the Oakland A’s,

Event Recap: ExactTarget Connections

All it takes is One.  One event to change the World for Interactive Marketers.  The ExactTarget conference kicked off with a BANG on Tuesday, September 13th (or actually a really loud, bass consecutively followed by drummers for the IN Pacer’s

Event Recap: ExactTarget Connections

All it takes is One.  One event to change the World for Interactive Marketers.  The ExactTarget conference kicked off with a BANG on Tuesday, September 13th (or actually a really loud, bass consecutively followed by drummers for the IN Pacer’s

Digital trends for 2011

I recently listened in on an eMarketer webinar, “Key Digital Trends for 2011”, designed to answers questions around: why marketers are increasing spending on social media – and what it means for other marketing budgets, why apps aren’t just a mobile

Digital trends for 2011

I recently listened in on an eMarketer webinar, “Key Digital Trends for 2011”, designed to answers questions around: why marketers are increasing spending on social media – and what it means for other marketing budgets, why apps aren’t just a mobile

What’s the scoop on Customer Intelligence for the year ahead?

Familiarity with a customer – understanding their needs, wants and desires –  can provide massive opportunities to an organization as it enables them to meet current or potential consumer demands –  even potentially creating demand where the customer didn’t know

What’s the scoop on Customer Intelligence for the year ahead?

Familiarity with a customer – understanding their needs, wants and desires –  can provide massive opportunities to an organization as it enables them to meet current or potential consumer demands –  even potentially creating demand where the customer didn’t know