Category Archives: Digital Marketing

NextGen15: Brands Have Untapped Opportunities with Next Gen Consumers in Social Currency, Geo-Targeting 

As the commerce experience extends to more screens, networks and devices than ever, brands need to refresh their approach in order to target consumers via the appropriate channel at the right moment. Acquity Group’s 2015 Next Generation of Commerce Study

NextGen15: Brands Have Untapped Opportunities with Next Gen Consumers in Social Currency, Geo-Targeting 

As the commerce experience extends to more screens, networks and devices than ever, brands need to refresh their approach in order to target consumers via the appropriate channel at the right moment. Acquity Group’s 2015 Next Generation of Commerce Study

#FridayFive: Digital Marketing Analytics

Analytics expert, Brad Herndon, shares with us his five insights into the future of big data and web analytics.

#FridayFive: Digital Marketing Analytics

Analytics expert, Brad Herndon, shares with us his five insights into the future of big data and web analytics.

#FridayFive: Paid Search Strategy

Paid search experts Melanie Fromm and Amanda Lite discuss the strategic advantages of paid search and the details of a strong paid search campaign.

#FridayFive: Paid Search Strategy

Paid search experts Melanie Fromm and Amanda Lite discuss the strategic advantages of paid search and the details of a strong paid search campaign.

#FridayFive: Email Marketing

Digital Marketing experts Jeff Winter & Kiira Toepper discuss the benefits of email marketing and share key strategies needed for successful campaigns.

#FridayFive: Email Marketing

Digital Marketing experts Jeff Winter & Kiira Toepper discuss the benefits of email marketing and share key strategies needed for successful campaigns.

CMOs – Time for Digital Transformation – The Latest Insights from Accenture Interactive

Digital is changing the world and chief marketing officers (CMOs) know it. They are embracing digital channels with fervor, but it’s time to do more. The prize is not mastery of the channels but command of the opportunities to delight

CMOs – Time for Digital Transformation – The Latest Insights from Accenture Interactive

Digital is changing the world and chief marketing officers (CMOs) know it. They are embracing digital channels with fervor, but it’s time to do more. The prize is not mastery of the channels but command of the opportunities to delight

TLDs: Invest or Don’t? by Dan Pulvino, Brad Herndon, KC Madock, and Iryna Mogilevich

A top-level domain is the highest level in the hierarchical Domain Name system of the Internet. These domains are managed by ICANN (Internet Corporation for Assigned Names and Numbers). In 2012, ICANN launched a program allowing for nearly an unlimited

TLDs: Invest or Don’t? by Dan Pulvino, Brad Herndon, KC Madock, and Iryna Mogilevich

A top-level domain is the highest level in the hierarchical Domain Name system of the Internet. These domains are managed by ICANN (Internet Corporation for Assigned Names and Numbers). In 2012, ICANN launched a program allowing for nearly an unlimited

New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users

New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users