Category Archives: Retail

INFOGRAPHIC: Bitcoin Breakdown

Bitcoins are a digital form of currency. We have deemed them valuable therefore Bitcoins have value. More formally: Bitcoins are a digital cryptocurrency traded on a decentralized peer-to-peer network.

INFOGRAPHIC: Bitcoin Breakdown

Bitcoins are a digital form of currency. We have deemed them valuable therefore Bitcoins have value. More formally: Bitcoins are a digital cryptocurrency traded on a decentralized peer-to-peer network.

INFOGRAPHIC: Who is Your B2B Buyer?

Corporate buyers apply B2C purchasing preferences to B2B transactions, meaning suppliers must provide a highly-targeted, easy-to-use online experience. Do you understand your buyer?

INFOGRAPHIC: Who is Your B2B Buyer?

Corporate buyers apply B2C purchasing preferences to B2B transactions, meaning suppliers must provide a highly-targeted, easy-to-use online experience. Do you understand your buyer?

How Social Media Influences Shopping’s Biggest Holiday

Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to

How Social Media Influences Shopping’s Biggest Holiday

Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to

Your Mobile App and the Brick and Mortar: Three Mobile-Enabled Performance Indicators You Should Be Measuring

It is one of the great ironies of multi-channel retail: once a consumer enters a store, where the overwhelming percentage of overall retail sales occurs, the retailer loses visibility to the consumer’s experience with the brand. Countless fortunes have been

Your Mobile App and the Brick and Mortar: Three Mobile-Enabled Performance Indicators You Should Be Measuring

It is one of the great ironies of multi-channel retail: once a consumer enters a store, where the overwhelming percentage of overall retail sales occurs, the retailer loses visibility to the consumer’s experience with the brand. Countless fortunes have been

INFOGRAPHIC: China’s Commerce Opportunity

Acquity Group recently completed a market research study on the attitudes and behaviors of Chinese online shoppers to gain a deeper understanding of China’s booming online commerce sector. The study tested certain assumptions that most marketing professionals hold about Chinese

INFOGRAPHIC: China’s Commerce Opportunity

Acquity Group recently completed a market research study on the attitudes and behaviors of Chinese online shoppers to gain a deeper understanding of China’s booming online commerce sector. The study tested certain assumptions that most marketing professionals hold about Chinese

INFOGRAPHIC: eHoliday Wrap-Up

With just one week left in the holiday shopping season, the record-setting sales have already left a big mark on the 2011 season. Cyber Monday alone pulled in a whopping $1.25 billion. Check out these shopping results – anything that

INFOGRAPHIC: eHoliday Wrap-Up

With just one week left in the holiday shopping season, the record-setting sales have already left a big mark on the 2011 season. Cyber Monday alone pulled in a whopping $1.25 billion. Check out these shopping results – anything that

Snow Boots and the Warm Handoff: Improving the Channel Shift Experience

I was holiday shopping for my son this weekend, comparison-shopping for a new pair of snow boots (full disclosure: snow boots are not a gift that thrills my son). I looked up initial options and prices on Google, then narrowed

Snow Boots and the Warm Handoff: Improving the Channel Shift Experience

I was holiday shopping for my son this weekend, comparison-shopping for a new pair of snow boots (full disclosure: snow boots are not a gift that thrills my son). I looked up initial options and prices on Google, then narrowed