Category Archives: Uncategorized

NextGen15: What are Branded Content Opportunities for Targeting the Next Generation of Consumers?  

The marketing game has dramatically shifted over the last few years, as have the audiences being targeted. But so have the tools. At SXSW this year a movie campaign gained traction when it looked to Tinder to promote its upcoming

NextGen15: What are Branded Content Opportunities for Targeting the Next Generation of Consumers?  

The marketing game has dramatically shifted over the last few years, as have the audiences being targeted. But so have the tools. At SXSW this year a movie campaign gained traction when it looked to Tinder to promote its upcoming

Digital Careers on Display at Techweek by Kevin Widerstedt

One of the hottest paths to go down in today’s job market is in Digital Technology.  Every year, large groups of entrepreneurs, thought leaders, and visionaries in the Digital space gather at Techweek to discuss leading edge developments within Digital.  The

Digital Careers on Display at Techweek by Kevin Widerstedt

One of the hottest paths to go down in today’s job market is in Digital Technology.  Every year, large groups of entrepreneurs, thought leaders, and visionaries in the Digital space gather at Techweek to discuss leading edge developments within Digital.  The

EXPERIENCE DESIGN MEETS ENTERPRISE AGILE: TECHNIQUES FOR ADOPTION – By Erik Johnson

The notion of big-picture UX integrating with Agile software development has existed for around a decade. Designers have been exploring ways to integrate into the Agile framework since its mainstream inception in the early 2000s and have generally achieved success

EXPERIENCE DESIGN MEETS ENTERPRISE AGILE: TECHNIQUES FOR ADOPTION – By Erik Johnson

The notion of big-picture UX integrating with Agile software development has existed for around a decade. Designers have been exploring ways to integrate into the Agile framework since its mainstream inception in the early 2000s and have generally achieved success

The Most Important Digital Investment of 2014 by Kiira Toepper

The Most Important Digital Investment of 2014 by Kiira Toepper Everyone is talking about it, but very few organizations are investing in analytics – specifically consumer analytics.  Not to say that companies are not collecting and using customer information –

The Most Important Digital Investment of 2014 by Kiira Toepper

The Most Important Digital Investment of 2014 by Kiira Toepper Everyone is talking about it, but very few organizations are investing in analytics – specifically consumer analytics.  Not to say that companies are not collecting and using customer information –

Multiplatform Strategy for the Digital Future by Patrick Stack

Multiplatform Strategy for the Digital Future by Patrick Stack The 2014 SXSW Interactive festival in Austin, Texas was a parade of digital devices: not only the traditional smartphone / tablet / desktop formats so familiar to modern digital professionals, but

Multiplatform Strategy for the Digital Future by Patrick Stack

Multiplatform Strategy for the Digital Future by Patrick Stack The 2014 SXSW Interactive festival in Austin, Texas was a parade of digital devices: not only the traditional smartphone / tablet / desktop formats so familiar to modern digital professionals, but

4 #SXSW Events for a Digital Marketer

Should brands be part of the realtime convo?: Reacting to current events is difficult to do correctly. Join this discussion about how brands are finding their voice. Online LEGO fans & the people who love them: Learn from LEGO how

4 #SXSW Events for a Digital Marketer

Should brands be part of the realtime convo?: Reacting to current events is difficult to do correctly. Join this discussion about how brands are finding their voice. Online LEGO fans & the people who love them: Learn from LEGO how

6 SXSW Events for a Developer

1.  Is responsive web design the wrong paradigm?: Everyone is talking about – and sometimes investing in – responsive design. But is it really the future? 2. 5 things developers need to know about design: Learn how to use design

6 SXSW Events for a Developer

1.  Is responsive web design the wrong paradigm?: Everyone is talking about – and sometimes investing in – responsive design. But is it really the future? 2. 5 things developers need to know about design: Learn how to use design

Thanks Digital

With Turkey Day around the corner, we took a minute to give thanks for today’s ever-evolving digital space. 1. Selfies Webster’s just named “selfie” the 2013 word of the year. Let’s FACE it we can’t get enough of ourselves. 2.

Thanks Digital

With Turkey Day around the corner, we took a minute to give thanks for today’s ever-evolving digital space. 1. Selfies Webster’s just named “selfie” the 2013 word of the year. Let’s FACE it we can’t get enough of ourselves. 2.