NextGen15: What are Branded Content Opportunities for Targeting the Next Generation of Consumers?
The marketing game has dramatically shifted over the last few years, as have the audiences being targeted. But so have the tools. At SXSW this year a movie campaign gained traction when it looked to Tinder to promote its upcoming
NextGen15: What are Branded Content Opportunities for Targeting the Next Generation of Consumers?
The marketing game has dramatically shifted over the last few years, as have the audiences being targeted. But so have the tools. At SXSW this year a movie campaign gained traction when it looked to Tinder to promote its upcoming
NextGen15: Brands Have Untapped Opportunities with Next Gen Consumers in Social Currency, Geo-Targeting
As the commerce experience extends to more screens, networks and devices than ever, brands need to refresh their approach in order to target consumers via the appropriate channel at the right moment. Acquity Group’s 2015 Next Generation of Commerce Study
NextGen15: Brands Have Untapped Opportunities with Next Gen Consumers in Social Currency, Geo-Targeting
As the commerce experience extends to more screens, networks and devices than ever, brands need to refresh their approach in order to target consumers via the appropriate channel at the right moment. Acquity Group’s 2015 Next Generation of Commerce Study
NextGen15: A Gap Exists in Consumer Demand for Transparent Delivery
As technology continues to improve the way we shop, consumer preferences are increasingly spreading beyond the buying process and into shipping and delivery. Businesses are expected to provide faster shipping and more thorough insight into where purchases are in their
NextGen15: A Gap Exists in Consumer Demand for Transparent Delivery
As technology continues to improve the way we shop, consumer preferences are increasingly spreading beyond the buying process and into shipping and delivery. Businesses are expected to provide faster shipping and more thorough insight into where purchases are in their
Infographic: The Next Generation of Commerce
Our 2015 Next Generation Commerce Study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations for brands in 2015 and beyond. The report provides
Infographic: The Next Generation of Commerce
Our 2015 Next Generation Commerce Study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations for brands in 2015 and beyond. The report provides
NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?
Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when
NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?
Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when
What we learned at Adobe Summit 2015…
…via twitter #AdobeSummit
What we learned at Mobile World Congress 2015…
…via twitter #MWC15
What we’ve learned at last week’s NRF 2015 “Retail’s Big Show”
…via twitter #NRF15
Acquity Group Blog 